Alliance Residential Company Acquires 36 Acres to Build 316-Unit Prose Fairview Apartment Community in Covington, Georgia

LAKE MARY, FL - Alliance Residential Company, one of the largest multifamily developers in the nation, has closed on 36.16 acres located at 3655 Fairview Road in Covington, Georgia, for the development of Prose Fairview, a 318-unit apartment community. Prose is Alliance’s new housing concept that creates attainable homes within close proximity to high growth employment corridors. Construction on Prose Fairview began in Q4 2021 and the first residents will be welcomed in fall 2022.

“The City of Covington and Newton County are experiencing an economic development wave measuring in the billions of dollars,” said Alliance Residential Company Managing Director Noah Randall. “The growing employee base will require more quality rental housing with high-end finishes and that’s what Prose Fairview will uniquely provide.”

Designed by architect Dynamik Design, Prose Fairview will feature 318 one- and two-bedroom apartments averaging 996 square feet. The residences will feature stainless steel appliances, dedicated work-from-home space, ample storage, and dining-sized kitchen islands to offer flexible living spaces. Community amenities will include a resort-style pool, a clubhouse, fitness center, co-working spaces, a spacious pet park and 24/7 package concierge. 

Prose Fairview is located along the I-20 corridor 25 miles east of Atlanta. Facebook, Takeda Pharmaceuticals, Three Ring Studios and other industrial developments account for more than $5 billion in total economic development currently underway, offering unprecedented job growth for the area with a workforce that needs more housing.

“Prose Fairview will serve the robust base of logistics, film and healthcare jobs in Newton and Rockdale counties,” said Alliance Residential’s Andrew Butcher. “The community will provide a short 30-minute commute to downtown Atlanta and airport jobs compared to suburban options north of the city along I-75 and I-85.”

About Prose: Prose is the nation’s first multifamily residential concept composed of entry-level Class A homes in rapidly expanding job corridors and lighter density communities. Dedicated to professionals seeking the convenience of residing close to major new employment centers, Prose tells the story of how sophistication meets quality of life and value. Prose is the newest brand from Alliance Residential Company, one of the largest and most active rental residential real estate developers in the United States.

For more information, visit www.allresco.com

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