NEW YORK, NY - Taconic Partners and National Real Estate Advisors have unveiled The Ellery, a new luxury rental residential offering at 312 West 43rd Street in Manhattan. The newly announced name evokes a peaceful urban oasis representative of the property’s sense of tranquility and calm across two connected high-rises—32 stories and seven stories—in the heart of New York. The Ellery offers best-in-class residences, expansive views, spa- and hospitality-level amenities, museum-quality art, and the feeling of shedding the bustle of the city when residents return home.
The 400,000-square foot, mixed-use development is located at the vibrant confluence of Midtown and Hell’s Kitchen. Designed by Handel Architects, the building will contain 330 rental residences with spacious, sunlit layouts and far-ranging views of Manhattan and the Hudson River. The property will be further enhanced with more than 28,000 square feet of indoor and outdoor, wellness-centric resident amenities, including a rooftop pool and landscaped outdoor space accessible across multiple floors. The building has also been uniquely engineered to provide filtered outside air to all residences and common spaces.
“Sitting at the heart of Manhattan, The Ellery is the perfect home for residents who love the energy of the city and having easy access to all New York has to offer, but also want the peace and tranquility of a wellness-focused luxury residential experience,” said Colleen Wenke, President and Chief Operating Officer, Taconic Partners. “This level of design, wellness, and amenitization is unprecedented in the rental market for this area of Midtown."
“The Ellery embodies National’s dedication to building cutting-edge assets that seek to generate returns for our investors while creating meaningful jobs in our communities,” said Jeffrey Kanne, President and Chief Executive Officer, National Real Estate Advisors. “We would like to thank our partners and the skilled workforce who have come together to create a project that will offer a unique luxury living option to New Yorkers.”
Additionally, the property offers approximately 42,000 square feet of prominently positioned retail spread across two floors on West 42nd and West 43rd Streets. The building is one of the most central and well-located sites for transportation in the city with quick and easy access to the five boroughs and New Jersey.
Compass Development Marketing Group (CDMG), has been selected as the exclusive leasing and marketing partner for this groundbreaking project.
TACONIC PARTNERS: Since 1997, Taconic Partners has acquired, redeveloped and repositioned over 13.5 million square feet of commercial office, life sciences and mixed-use space, as well as over 6,800 units of luxury and workforce housing. As a fully integrated real estate company with a keen eye for uncovering value, its diverse capabilities are evidenced by its multifaceted success with luxury properties, as well as adaptive reuse and urban revitalization projects. In New York City, Taconic is currently developing 410 West 207th Street in Inwood, 121 West 125th Street in Harlem, 312 West 43rd Street in Midtown, and Essex Crossing on the Lower East Side. The firm also manages various real estate funds on behalf of institutional and pension fund investors. For more information, visit www.TaconicPartners.com
NATIONAL REAL ESTATE ADVISORS: National Real Estate Advisors, LLC (“National”) is an investment manager developing, operating, and managing commercial real estate projects across the United States. National’s mission is to create lasting value through projects that produce solid, long-term returns for our clients while improving the communities in which we invest and develop. Since 2000, National's investment team has been constructing investment portfolios of diverse property assets — primarily multifamily, data centers, office, healthcare, and medical buildings. National manages separate accounts and multiple commingled investment vehicles, including a data center fund. National seeks to create value for investors by adhering to a rigorous investment process and development principles guided by profits, integrity, community, and collaboration. National is an independently operated subsidiary of the National Electrical Benefit Fund (“NEBF”), a pension trust with assets that are managed by National on a discretionary basis. For more information, please visit www.natadvisors.com
ABOUT COMPASS DEVELOPMENT MARKETING GROUP: Compass Development Marketing Group (CDMG) is a powerful alliance of visionary innovators and proven leaders with deep roots and experience in the dynamic New York real estate market. CDMG’s extensive scope of services has proven invaluable to many of the City's top developers, and includes research and analysis with in-depth market studies; pricing strategy and pipeline intelligence; target unit mix; planning and design services including programming, floor planning and interior design for project amenities; sales gallery design and activation; marketing and branding for project brand identity, architecture and messaging across all sales, marketing and social media channels, as well as sales and operations including planning, budgeting, executing coordinated marketing campaigns, managing inventory and supervising on-site sales staff for maximum performance. In addition to sales, CDMG provides superior leasing and marketing services for rental properties to ensure swift and effective lease-up campaigns.